DraftKings recruits business influencer Gary Vaynerchuk for new NFL show

DraftKings has launched a new NFL YouTube show hosted by LinkedIn personality, radio host, and entrepreneur Gary Vaynerchuk.

GaryVee’s Die Hard Dialogue program will air weekly beginning today and run through to the Super Bowl, featuring special guests, analysis, and predictions on select NFL matchups.

Vaynerchuk will preview select NFL matchups, with a special focus on the New York Jets and aims to to explore what ‘die-hard fandom’ is all about.

Additionally, the show will feature insights from DraftKings Sportsbook, including odds, splits, futures, and more.

Additionally, show guests will share their “best bets” for the upcoming week.

DraftKings chief media officer Brian Angiolet highlighted the potential for bespoke content afforded by the addition of Vaynerchuk to DraftKings’ roster of media talent.

“A passionate sports fan with a knack for delivering engaging and original programming, we are sure that adding top-tier talent like Gary Vaynerchuk to our YouTube channel will appeal to the skin-in-the-game audience,” he explained.

“We look forward to seeing what Gary and his talented team of creators can deliver in the weeks and months ahead as we continue to pursue innovative content opportunities like this,” Angiolet added.

Vaynerchuk previously worked with DraftKings on Props & Drops with DraftKings’ co-founder Matt Kalish & Gary Vee, a podcast dedicated to discussing sports betting props and the latest trends in NFTs, trading cards, and additional collectibles.