DraftKings partners with VaynerMedia to charge up social efforts

Prominent digital agency to help betting giant further leverage marketing and branding opportunities

DraftKings and VaynerMedia have formally linked up, with the sports betting giant set to leverage the renowned digital agency to bolster its in-house social media machine. DraftKings has been among the most aggressive operators in using social media as an awareness, acquisition, and retention tool since entering the space following the repeal of PASPA in…

DraftKings | Marketing | Social media | US | US sports betting | VaynerMedia