DraftKings partners with Pepsi on F2P NFL game
Game is produced by GTG Network, which produced a similar product for DraftKings during the Super Bowl earlier this year.
DraftKings has partnered with Pepsi to launch a free-to-play game for players to predict the outcome of each Sunday Night Football game of the season.
Players must correctly answer eight multiple-choice questions to earn points and the opportunity to win $5,000.
Top-ranking players will also be able to win a trip to the season championships in Miami, Florida.
The Pepsi Live Prediction Challenge is available on both mobile and desktop across DraftKing’s DFS and betting products.
Chief business officer at DraftKings, Ezra Kucharz, said being associated with the Pepsi brand would help satisfy the growing demand for betting-related content and “further stoke fans’ competitive flames through new innovation”.
“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” Kucharz said.
The product is powered by GTG Network, which built Oddschecker’s latest B2C data platform.
The supplier also produced a F2P Super Bowl game for DraftKings last year.