DraftKings launches New Jersey sportsbook campaign
Operator also starts a sign-up list for would-be bettors to received product updates and launch news
DraftKings has kicked off an advertising campaign for its forthcoming sportsbook product in New Jersey.
The DFS firm has taken out digital ads and billboards in the state, with slogans like “Why should Vegas have all the fun?” and “We’re willing to wager you’re as excited as we are.”
first look: DraftKings wasted no time after SCOTUS ruling in getting billboards up in New Jersey advertising forthcoming sportsbook.
billboards on highway and at train stations say: “WHY SHOULD VEGAS HAVE ALL THE FUN?” and “LEGAL SPORTS BETTING IN JERSEY? YOU BET” pic.twitter.com/vHmxdwWgPJ
— Daniel Roberts (@readDanwrite) May 22, 2018
DraftKings highway billboards are in Atlantic City and Trenton. the digital ads are at Newark Airport station and Secaucus Junction station and say “WE’RE WILLING TO WAGER YOU’RE AS EXCITED AS WE ARE” pic.twitter.com/E6OEDB9V80
— Daniel Roberts (@readDanwrite) May 22, 2018
The firm has also started a new mailing list for the DraftKings Sportsbook, asking customers to register for state-by-state launch info, product sneak peeks and special offers.
“With $5 Billion in payouts since 2012, our trusted, industry-leading DFS games bring fans closer to the sports they love,” DraftKinfgs said in a promo. “Now, The Game Inside The Game is bringing you the best place to bet.
“We’ll be holding our Sportsbook technology to the same standards as our DFS product. DraftKings Sportsbook will be trusted, easy to play, safe and secure.
“While we continue to innovate and make better sports fans, there will be no interruption to our current offerings.”
https://twitter.com/DraftKings/status/998960455841349635
The operator has yet to reveal its sportsbook technology partner, its licensing partner in New Jersey, or whether it has even received a licence.
However the firm said it expects to go live as soon as the state’s sportsbook regulations are in place, having hired a head of sportsbook and new staff to focus on the vertical earlier this year.
DFS rival FanDuel has also expressed an interest in getting into sports betting, although could be the subject of a bidding war from European sportsbook operators, including Paddy Power Betfair.