DraftKings lands first-ever UFC sportsbook partnership

Deal includes F2P UFC games across DraftKings’ sportsbook app and significant branding opportunities during fight nights

DraftKings has become the first sportsbook and DFS partner of the UFC in a deal that will include free-to-play UFC games on the DraftKings Sportsbook app. The Boston-based operator has also secured the rights to offer in-game promotions during fight nights and in-broadcast odds integrations. It will also be able to feature UFC branding across…

DraftKings | Jason Robins | Marketing | Marketing | UFC