DraftKings joins forces with the STAPLES Center
Multi-year sponsorship deal with Los Angeles arena includes the creation of a 4,400 sq ft DraftKings Fantasy Sports Bar & Lounge
DraftKings has become the official daily fantasy sports partner of the STAPLES Center in Los Angeles through a multi-year deal that includes the creation of a fantasy sports bar and lounge at the arena. [private]
The 4,400 sq ft DraftKings Fantasy Sports Bar & Lounge will open in September and will allow fans to watch live events from the STAPLES Center and around the world on 35 smart TVs, 15 tablets and four iMacs.
Fans in the DraftKings lounge will be randomly chosen to win prizes and special offers, including the chance to go into the STAPLES Center to watch the action from VIP seats provided by DraftKings.
DraftKings CEO Jason Robins said the lounge would create the âpremier destinationâ for Los Angeles sports fans to watch games, play fantasy sports, and socialize.
âWe will bring DraftKings players closer to the action each day with live broadcasts, VIP experiences, special guests and ticket giveaways,â he added.
DraftKings also announced it had extended its partnership with NHL franchise the LA Kings, who play at the STAPLES Center, having first joined forces back in 2014.
The deal will see DraftKings logo appear on dasherboard signage, social media exposure, VIP hospitality elements, plus promotions for DraftKingsâ NHL daily fantasy contests.