DraftKings inks deal with DJ Steve Aoki for NFT brand ambassadorship
Two-time Grammy-nominated Aoki to become the official brand ambassador of DraftKings Marketplace
DraftKings has signed a deal with DJ Steve Aoki for the music star to be the official brand ambassador of DraftKings Marketplace.
Aoki will help with DraftKings’ Web3 efforts with an emphasis on the Reignmakers franchise, which is an NFT-based fantasy sports series in which players collect NFT player cards, which they can draft a lineup to play in a fantasy-style game.
The first collection, in collaboration with Aoki, will release on 14 September, entitled the Aoki 2022 All-Star Access Pass. Customers who purchase the collection will also receive special access to private Reignmakers Football contests during the 2022 season.
As part of the deal, DraftKings and Aoki will work together to create other NFT collections. In addition, customers who purchase Aoki’s collections will be eligible for special prizes, including VIP events hosted by DraftKings and tickets to Aoki’s future concerts.
Matt Kalish, DraftKings co-founder and president of DraftKings North America, said: “Steve Aoki is globally recognised for his contributions to the music industry and, more recently, for his involvement with digital collectables. I am excited to welcome him to the DraftKings family.
“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans,” Kalish added.
Aoki commented: “I am excited to be working with DraftKings to build out the next generation of fantasy sports.”
Elsewhere, DraftKings is set to launch a new responsible gambling ad campaign in the coming months featuring pro wrestler The Miz and skateboarding icon Tony Hawk.