DraftKings hires philanthropist and ex-supermodel Gisele Bündchen as ESG advisor
Brazilian to advise board on climate change initiatives as it pledges to plant one million trees by 2022
DraftKings has appointed former supermodel, environmental activist, and philanthropist Gisele Bündchen as a special advisor to CEO Jason Robins and the DraftKings board of directors.
Bündchen will advise the operator on environment, social, and governance (ESG) initiatives as it commits to fighting global sustainable development challenges including climate change.
As an initial step, DraftKings has launched several opportunities for customers to directly support its effort to plant one million trees by Earth Day 2022, including through charity DFS contests and free-to-play pools.
In coordination with the Arbor Day Foundation, DraftKings has pledged to plant the first 100,000 trees in several US states, including California, Florida, Michigan, Oregon, Vermont, and Virginia.
Bündchen was recognized as Time magazine’s ‘100 Most Influential People in the World’ and is a prominent supporter of numerous environmental and social projects, including Projeto Água Limpa (Clean Water Project), which implements sustainable environmental water management systems near her hometown in Brazil.
Robins said of the appointment: “Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes.
“I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching,” Robins added.
Bündchen said: “I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives.
“It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level,” she added.
“In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
Bündchen is married to superstar NFL quarterback Tom Brady of the Tampa Bay Buccaneers.