DraftKings extends Madison Square Garden deal to include betting branding

Operator to also partner with New York Knicks and Rangers as part of exclusive deal

DraftKings has extended its DFS branding deal with Madison Square Garden (MSG) to include an exclusive betting partnership. The Boston-headquartered company will become the exclusive betting partner of the New York Knicks (NBA) and New York Rangers (NHL) teams. Its branding will be featured throughout the venue, including the video board on the stadium’s façade…

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