DraftKings commits to AGA’s ‘Have A Game Plan’ campaign
Sports betting operator first to roll out initiative nationwide at retail properties
DraftKings, in concert with the American Gaming Association, announced on June 10 that it will be promoting the AGA’s ‘Have A Game Plan. Bet Responsibly’ public service campaign.
DraftKings, which operates 10 retail sportsbooks throughout the country, will be the first AGA partner to roll out the initiative nationwide.
The crux of the campaign is centered around the two pillars of responsible gambling: education and awareness. Signage, including physical and electronic posters, will be displayed throughout DraftKings’ retail properties to educate customers about the signs of problem gambling, and behaviors and practices that foster responsible sports betting.
DraftKings will also incorporate Have A Game Plan into its owned social media and digital marketing channels to bolster its existing “It’s More Fun When It’s For Fun” responsible gambling messaging that accompanies customers through the user journey, from sign-up to first deposit and regular touch points thereafter.
“We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign, Have A Game Plan,” said DraftKings director of responsible gaming Christine Thurmond.
“Customer safety is paramount, and we are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and ultimately foster safer play.”
DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York, all of which will feature the campaign signage as the firm aims to further its responsible gaming mission by combining technology, employee training, and consumer resources to mitigate harm and protect vulnerable populations.
“Responsibility is a fundamental priority for the American gaming industry,” said AGA SVP of strategic communications Casey Clark.
“With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love.”
DraftKings joins notable US professional leagues such as NASCAR, UFC, and the PGA Tour as organizations that have already signed on to the AGA initiative.