DraftKings appoints digital media agency to run Google ads
DFS giant hires NMPi to take the lead on its search engine and media buying advertising strategy
DraftKings has appointed digital media agency NMPi to handle its Google advertising strategy following a competitive pitching process.
NMPi will deliver global ad campaigns for the DFS operator across paid search, display, YouTube and Universal App Campaigns (UAC).
The ad agency will take the lead on DFS and sportsbook promotions for DraftKings after Google made DFS advertising available in 19 US states in August.
DraftKings VP of marketing Stephanie Sherman said: “We are excited to be working with NMPi as we expand our offering across the US and beyond.
“NMPi has a deep understanding of Google’s advertising technology as well as a wealth of expertise in the sports betting arena so it felt like a natural choice for us and we look forward to getting started,” she added.
Google further expanded its gambling and games policy last week to allow sports betting ads in the US states of Indiana, Iowa, Montana, Pennsylvania and Rhode Island.