DraftKings appoints digital media agency to run Google ads

DFS giant hires NMPi to take the lead on its search engine and media buying advertising strategy

DraftKings has appointed digital media agency NMPi to handle its Google advertising strategy following a competitive pitching process. NMPi will deliver global ad campaigns for the DFS operator across paid search, display, YouTube and Universal App Campaigns (UAC). The ad agency will take the lead on DFS and sportsbook promotions for DraftKings after Google made…

DraftKings | Google | Marketing | Marketing | YouTube