DraftKings and FanDuel secure similar Bleacher Report media deals
Operators to provide odds and analysis across Turner Sports channels with an exclusive focus on NBA for FanDuel
DraftKings and FanDuel have entered multi-year agreements with Bleacher Report parent company Turner Sports to provide odds and content across its media brands.
Both operators signed on exclusive terms with the media giant. FanDuel will offer up odds, insight and analysis within the outlet’s NBA content broadcast across TNT live telecasts and Bleacher Report’s digital channels.
DraftKings will provide odds and daily fantasy statistics, as well as personalized alerts and editorial content across all Bleacher Report channels, excluding any NBA content.
FanDuel CMO Mike Raffensperger said: “Turner Sports is a leader in the media industry and, together, we’re bringing viewership to the next level by offering exclusive sports betting content that is directly integrated into their NBA programing.
“We’ll be incorporating FanDuel Sportsbook odds and analysis into Turner Sports’ live broadcasts and Bleacher Report’s digital content, offering a new enhanced experience for NBA fans,” he said.
DraftKings chief business officer Ezra Kucharz said: “Turner Sports platforms provide exceptional content as they continually captivate sports audiences.
“Their medium aligns with the DraftKings brand and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility,” he added.
Bleacher Report launched a B/R Betting vertical in 2019 to focus on sports betting content.