DraftKings agrees Boston Red Sox DFS partnership
Boston-headquartered operator links up with local MLB franchise with advertising activations planned throughout Fenway Park
DraftKings has engineered a deal to become the official DFS provider to the Boston Red Sox.
Under the terms of the agreement, the DraftKings brand will be displayed throughout the club’s Fenway Park home stadium and in addition to the firm’s current signage above the infamous Green Monster.
DraftKings will also have field-level home plate signage and LED branding along the first and third baseline for one inning at each regular season home game.
In addition to in-stadia branding, DraftKings will be promoted as the official DFS partner of the Red Sox Foundation through emails, social media posts, and the Red Sox Foundation website.
DraftKings chief business officer Ezra Kucharz lauded the firm’s new deal as strengthening its existing unofficial relationship with the Sox, which dates back to 2015.
“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fan base, which is even more special given our hometown Boston roots,” Kucharz said.
“As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning,” he added.
DraftKings will also have title sponsorship of the 50-50 raffle for all home games, including branding on raffle sales team paddleboards, raffle tickets, and so-called email blasts.
The deal is also aimed at strengthening ties between DraftKings and the Red Sox Foundation charity, which works to improve the lives of New England citizens.
The Red Sox represents DraftKings’ latest local sponsorship agreement in the Northeast, after previously agreeing deals with the New England Patriots and Boston Celtics.
Red Sox EVP of partnerships Troup Parkinson explained: “With millions participating in the world of fantasy sports, this partnership positions us well to grow our game and engage with our fans on a trusted platform.
“We look forward to deepening our partnership in the years ahead,” Parkinson added.