DraftDay to supply CrownBet with DFS platform


Sportech-managed daily fantasy sports operator expands its B2B offering into Australia

The DraftDay Gaming Group has struck a deal to supply Australian online wagering operator CrownBet with its daily fantasy sports (DFS) platform. [private]

CrownBet has joined forces with Fox Sports to launch Draftstars, which has also become the official DFS partner of the Australian Football League (AFL).

The deal gives DraftStars access to match content not available to any other operator.

AFL will be the first sport offered on the site, with other local and global sports added in the coming months.

“We are launching our product early to coincide with the start of the AFL season, to give Australian sports fans the chance to try it out and let us know what they think, CrownBet CEO Matt Tripp, said.

“We have an exciting road map of additional sports and features, including a mobile app in the coming weeks,” he added.

The brand is powered by the US-based DraftDay platform, which was acquired by Sportech and entertainment marketing platform Viggle in October 2015.

This is the first international partnership for DraftDay Gaming Group, and is an exclusive agreement with Draftstars in Australia.

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