DoubleDown revenues up 9% in H1
Daily active users grow to 1.9million during first half of the year as mobile penetration hits 44%
DoubleDown Interactive recorded a 9.3% increase in H1 2015 revenues to $153.7m, parent company International Game Technology (IGT) reported this morning. [private]
Daily active users increased 4.4% to 1.9 million, while mobile penetration grew from 33% in H1 2014 to 44% in the first half of this year.
And while monthly active users fell by a quarter during the period to 4.6 million, bookings per daily active user increased 7% to $0.46.
It is the first time that IGT has reported combined revenues with GTECH, which it acquired back in April for $6.4bn.
Following the merger, IGT has split its business into four arms â International, Italy, North America Lottery, and North America Gaming & Interactive.
Revenues from North America Gaming & Interactive reached $383m during the six-month period, but include land-based machine sales.
And while IGT broke out revenues from its DoubleDown social casino business, the supplier giant did not separate interactive revenues from land-based gaming revenues.
However IGT reported interactive revenues of $185.7m for the six months ended 31 March 2015, with its social casino arm accounting for $160m of the total.