Dan Bilzerian-backed BlitzBet banking on low CPA model

BlitzBet MD and former Hills exec Andrew Lee hails “unbelievable engagement rate” as social media influencer promotes brand to over 50 million followers

BlitzBet is expecting to significantly cut its cost-per-acquisition (CPA) average by making part-owner and social media star Dan Bilzerian the face of the soft-launched start-up brand. Bilzerian owns a 15% stake in the Toronto-listed business, which has also secured financial backing from former William Hill CEO Ralph Topping. Bilzerian – a muscle-bound playboy and Instagram…

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