Concacaf launches tender process for first-ever sports betting sponsor
North American soccer's governing body seeks betting partner for men’s and women’s club and international competitions
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has launched a invitation process to source its first-ever sports betting sponsor.
As part of the tender, the governing body is seeking sponsorship for its international and club men’s and women’s continental competitions from 2025 to 2028.
The successful operator will gain access to all of Concacaf’s tournaments as its official betting partner.
In men’s football, those included the international Gold Cup and Nations League, while at club level the chosen operator will partner on the Champions Cup, Central American Cup, and Caribbean Cup.
On the women’s football front, the W Qualifiers, W Championship, and W Nations League will be included in the international package while the W Champions Cup club competition is also on offer.
The selection process will be run by the continental governing body’s commercial department, with a deadline for expressing interest set of January 13.
Concacaf said: “The selected organization will become Concacaf’s first-ever official betting partner and gain unparalleled brand visibility during a transformative period for soccer in North America, Central America, and the Caribbean, leading up to the FIFA World Cup in 2026.
“This potential collaboration aligns with the rising global interest in soccer and the significant growth of the sport across the entire region.”
Canada, Mexico and the US are hosting the World Cup in 2026. The tender package does not included sponsorship for the tournament.
In 2023, Betano was named the first-ever betting partner of UEFA Euro 2024, following on from being the official partner of the 2022 FIFA World Cup. The Kaizen Gaming brand also sponsored the 2024 Copa América.
TAB NZ was named the first-ever gambling sponsor of the 2023 FIFA Women’s World Cup.