Circa Sports secures multi-year partnership with NHL’s Blackhawks
Deal sees operator become official home jersey patch partner from the 2024-25 season, with operator making its debut when 2024 draft begins on Friday
NHL franchise, the Chicago Blackhawks, have struck a partnership with Circa Sports which will see the operator become the team’s official jersey patch sponsor on home jerseys.
Via the multi-year partnership, Circa Sports will be situated to the upper right of the front of the ice hockey team’s jerseys.
The patch will be worn from the beginning of the 2024-25 season, with the partnership also including Circa’s involvement with the regular season schedule release which takes place during the summer.
However, the patch will make its debut during the 2024 Upper Deck NHL Draft which gets underway on Friday, June 28.
Jaime Faulkner, Blackhawks president of business operations, said: “Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game.
“We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences,” he added.
Derek Stevens, Circa Sports CEO, commented: “Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports.
“We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team,” he added.