Sports betting

Carousel to develop MaximBet offering via media partnership with lifestyle magazine

Operator to leverage Maxim’s print and online following as it closes $50m Series A investment round

Carousel Group has collaborated with luxury lifestyle media brand Maxim to produce a Maxim-branded online betting and gaming brand. The MaximBet product will aim to leverage the media outlet’s community across its print, digital, social, and experiential platforms to convert them into sports bettors. Carousel CEO Daniel Graetzer said Maxim was the perfect partner for the…

Carousel Group | MaximBet | Media partnership | Sports betting | Sports betting | Strategy