Carousel Group to launch in three new states via Caesars partnership
SportsBetting.com to go live in New Jersey, Indiana, and Iowa as European operator preps in-house igaming platform
Carousel Group has gained access to multiple states via a 10-year market-access partnership with Caesars Entertainment.
As part of the deal, the operator will launch mobile betting in New Jersey, Indiana, and Iowa, and igaming in New Jersey.
Carousel first entered the US in September as it launched its SportsBetting.com brand in Colorado.
The four-year-old business operates its own proprietary technology and is headquartered in Madrid, Spain, and licensed in Malta.
Daniel Graetzer, founder and CEO of Carousel Group, said the operator was in the process of finalizing major updates to its US product suite, including new mobile apps and a new online casino platform.
Graetzer said: “We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US.
“Bettors continue to be more product savvy, which is why we built a user-centric tech company with full control over the user experience,” he added.
“Our design principles along with our in-house tech and operations will be the key to our long-term success in the US.”