Caesars signs media content partnership with ESPN
Deal to include an ESPN studio at Caesars’ Las Vegas venue and the operator’s odds to feature on all ESPN platforms
Caesars Entertainment has forged a media partnership with ESPN to produce specialised betting content across all ESPN platforms.
As part of the deal ESPN will use official Caesars pricing and data within its TV and app content, with the media giant also set to feature Caesars’ branding and sponsorships.
Caesars’ LINQ Hotel & Casino in Las Vegas will also host an ESPN-branded studio where betting content will be filmed, including segments for ESPN’s Daily Wager betting show.
CMO and EVP at Caesars Chris Holdren said the deal would create long-term value for both partners.
“Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans,” Holdren said.
VP business development for ESPN, Mike Morrison added: “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
The studio is set to launch in 2020. According to ESPN, over 60% of avid bettors follow ESPN content.
Caesars has a similar betting content deal with Bleacher Report, with a shared studio in Caesars Palace.