Sports betting

Caesars shutters William Hill US brand amid sportsbook app upgrade

US casino heavyweight launches Caesars Sportsbook with multi-million-dollar marketing campaign featuring comic actors JB Smoove and Patton Oswalt

Caesars Entertainment has launched its new Caesars Sportsbook brand alongside a new mobile app and multi-million-dollar marketing campaign. Caesars Sportsbook will combine all the company’s existing assets, including the former William Hill US business, under one brand and one mobile sports betting app, which integrates with the Caesars Rewards loyalty program. The sportsbook has also…

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