Caesars secures wide-ranging media partnership with the Manning family
NFL dynasty links up with sportsbook operator in latest advertising and commercial deal
Caesars has agreed a first-of-its-kind media partnership with NFL dynasty the Manning family.
The wide-ranging deal will see Archie, Peyton, Eli, and Cooper Manning feature in advertising, in addition to making appearances at Caesars live events and commercial appearances.
Caesars Sportsbook will also incorporate the Manning family into the Caesars Rewards loyalty program, with family members serving as brand ambassadors for the sportsbook in the area of responsible gambling.
We are all Caesars! Couldn’t be more excited to join the @CaesarsSports empire https://t.co/CXUytNMBi1
— Eli Manning (@EliManning) November 9, 2021
For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league.
During their respective NFL careers, Archie, Peyton, and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards, and 1,030 passing touchdowns.
Even after retiring 37 years ago, Archie is the second-leading passer in New Orleans Saints history. Peyton, who starred for Indianapolis and Denver, was named NFL Most Valuable Player five times, two more than any other player in league history.
Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times.
Caesars Digital co-president Chris Holdren welcomed the partnership, which builds on an existing relationship, under which the family operates the Mannings Sports Bar & Grill out of Harrah’s New Orleans.
“This isn’t the typical partnership between a sports betting company and major talent,” Holdren said.
“We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.
“Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals,” he added.
Caesars has existing sportsbook partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.
The sportsbook and casino operator is currently live in 20 states and was one of nine operators awarded a mobile sports betting license by the New York Gaming Commission earlier this week.