Caesars inks multi-year sportsbook partnership with Memphis Grizzlies
Sportsbook operator to open retail lounge as well as gaining access to IP and logo assets belonging to NBA team
Caesars Entertainment has agreed a multi-year deal to become the official sportsbook partner of NBA franchise the Memphis Grizzlies.
The partnership includes unique game day promotions as well as the opening of a Caesars Sportsbook Lounge on the main plaza for all events at the FedEx Forum.
It also includes access to official Grizzlies logos, trademarks and intellectual property (IP).
Memphis-based media and podcast producers Grind City Media has also been signed up as a presenting partner, with Caesars Sportsbook featuring on shows including The Chris Vernon Show, The Odds Couple and GCM’s Pick ‘em Panel.
Caesars Sportsbook will also be given TV visibility, fixed in-game signage throughout FedEx Forum, and presenting entitlements to the Grizzlies’ pre-game and post-game radio broadcasts in addition to various digital and social media assets.
Access to invitation-only events with the Grizzlies, VIP hospitality at FedEx Forum, Grizzlies merchandise, and more are also included as part of this partnership.
Caesars Digital co-president Chris Holdren hailed the new partnership and its implications for firm’s Tennessee operations.
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” Holdren said.
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica.
“This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else,” he added.
Elsewhere, Caesars Sportsbook has launched in Wyoming, marking the 24th separate state in which the sportsbook is live.
Of these 18 of which are mobile, while Caesars operates the most retail sportsbooks in the continental US.
“We’re ready to give sports fans in Wyoming the first-class sports betting experience they deserve,” Caesars Digital co-president Eric Hession explained.
“Our upgraded mobile sports wagering app together with unforgettable experiences through Caesars Rewards is a special combination we’re excited to bring to this market,” he added.