Marketing

Caesars hires former ESPN pundit in sportsbook executive role

Veteran broadcaster Trey Wingo tasked with developing original content and analysis for $1bn marketing drive as chief trends officer and brand ambassador

Caesars Entertainment has confirmed former ESPN pundit Trey Wingo as the first brand ambassador for its newly relaunched Caesars Sportsbook brand. Wingo, a 23-year sports broadcasting veteran, has also been appointed as chief trends officer for the business. In his new role, Wingo will use Caesars’ trading data to develop and create original content and…

Brand Ambassador | Caesars | Caesars Interactive Entertainment | Marketing | Social media | Sports betting | Trey Wingo

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