Sports betting

Caesars eyes college football gains with Fiesta Bowl partnership

Operator’s newly relaunched sportsbook inks first-of-its-kind fan engagement sports betting deal

Caesars Entertainment has agreed a first-of-its-kind multi-year strategic sports betting and fantasy partnership with the organizers of the Fiesta Bowl college football game. The multi-layered alliance will focus on fan engagement, the organization's year-round events, and expanding sports gaming and education in Arizona. As part of the deal, Caesars will host new fan lounges within the…

Arizona | Arizona Department of Gaming | Caesars Interactive Entertainment | College football | Fiesta Bowl | Sports betting