Caesars extends sportsbook data partnership with Sportradar

Caesars and Sportradar have signed an expansion agreement to their long-term sports data supply deal targeting the provision of new National Basketball Association (NBA) data.

Under the expanded deal, Sportradar will now provide Caesars Sportsbook access to certain NBA optical tracking data for the first time, something currently provided solely by Sportradar under a separate partnership with the NBA.

The expanded deal will allow Caesars to grow its props markets and same-game parlay portfolio, as well as in-play betting markets.

Caesars currently has access to Sportradar’s pre-match data, content solutions, live match trackers, and live data, and features Sportradar data on a number of other sports including Major League Baseball and the National Hockey League.

Caesars Digital COO and head of sports Kenneth Fuchs welcomed the expansion of the existing agreement to include the new NBA data.

“We’re always looking at ways to bring a best-in-class experience to our customers,” Fuchs explained.

“Our partnership with Sportradar will provide us new and valuable data to further expand our unique offerings,” the COO concluded.

Caesars is the second operator to expand its agreement with Sportradar to include the additional NBA data bolt-on. FanDuel agreed an expansion of its own deal with Sportradar in November 2022 that will run through the 2030-2031 season.

In remarks surrounding the deal, Sportradar chief commercial officer Ed Blonk stressed the positives to Caesars’ existing markets going forward.

“As in-play betting increases in prominence in the US, the fast, accurate, and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximize revenue opportunities,” Blonk said.

“We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships,” he added.