Sports betting

Caesars Entertainment taps Genius Sports for data partnership

US giant links up with New York-listed firm to gain access to official data and marketing tools

Caesars Entertainment has put pen to paper on a multi-year data agreement with Genius Sports. The US casino giant will now gain access to Genius Sports’ entire official sports data content offering, as well as customer acquisition and engagement tools. Caesars will be afforded access to exclusive NFL data from Genius Sports, as well as…

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