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Caesar’s chooses NYX platform for New Jersey online casino

 NYX replaces 888 as platform provider for CaesarsCasino.com

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Caesars Interactive Entertainment (CIE) has agreed a deal to re-launch its New Jersey online casino brand on NYX’s Open Platform System.

CIE had an existing deal to offer NYX games on CaesarsCasino.com, but the platform itself was provided by 888.

CIE said in a statement that the new platform would elevate its player marketing and loyalty services as well as continuing to offer a wide portfolio of games.

“CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX’s OPS,” Marco Ceccarelli, CIE senior vice president, said.

“The platform and games will undoubtedly be catalysts for future growth in New Jersey.”

The terms of the agreement also include options that can extend the relationship, should online gaming be expanded in the US or CIE decides to expand in New Jersey.

“This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership” said Kevin Vonasek, NYX’s chief product officer for the Americas.

“CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada. This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we’ve enjoyed with CIE to date.”

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