Caesars becomes official sports betting partner of LSU
Agreement includes array of branded assets and expands betting operator’s footprint in Louisiana
Caesars Entertainment has reached a multi-year partnership with LSU Athletics, making Caesars the official sportsbook partner of the Southeastern Conference powerhouse.
The deal is the first of its kind for both the SEC and Caesars, and includes sponsorship, experiential, educational, and brand-related integrations.
As part of the agreement, Caesars receives naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, as well as signage throughout Tiger Stadium and other sports venues on-campus.
Broadcast and digital sponsorship rights are also included, with Caesars gaining visibility throughout all of LSU’s 21 men’s and women’s sports programs.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” said LSU athletic director Scott Woodward.
“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”
In addition to the brand and marketing components of the partnership, Caesars will also create an annual scholarship fund for the benefit of in-state residents attending LSU.
The fund will help support students pursuing majors in sports administration, commerce, and leadership.
As part of its commitment to responsible gambling, Caesars will not market its betting products to students or anyone under the age of 21. It will also provide responsible gaming resources to all eligible sports bettors in the state.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said co-president of Caesars Digital Chris Holdren.
“We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
The partnership underscores Caesars’ intent to continue expanding its footprint in the Pelican State.
The gaming giant has already initiated renovations that will result in Harrah’s New Orleans rebranding as Caesars New Orleans and Isle of Capri Lake Charles becoming Horseshoe Lake Charles.
In July, Caesars reached a 20-year agreement with the Saints for naming rights to the Superdome.