Sports betting

Caesars becomes official sports betting partner of LSU

Agreement includes array of branded assets and expands betting operator’s footprint in Louisiana

Caesars Entertainment has reached a multi-year partnership with LSU Athletics, making Caesars the official sportsbook partner of the Southeastern Conference powerhouse. The deal is the first of its kind for both the SEC and Caesars, and includes sponsorship, experiential, educational, and brand-related integrations. As part of the agreement, Caesars receives naming rights for the new…

Caesars | Louisiana | Sports betting | US | US sports betting