Strategy

Caesars agrees $3bn sale of William Hill International to 888

Caesars to retain all IP rights to William Hill US brand after recouping bulk of original purchase price in non-US sell-off

Caesars Entertainment has agreed to sell the William Hill International business to 888 for a total cost of $3bn (£2.2bn). The deal effectively ends months of speculation as to the future of Hills’ non-US assets, which were put up for sale by Caesars following its own deal to acquire William Hill in April. After the…

888 Holdings | Caesars Interactive Entertainment | Sports betting | Strategy | Tom Reeg | Ulrik Bengtsson | William Hill | William Hill US

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