Bill Burr teams up with BetMGM in new podcast partnership
Boston-based comedian and actor to integrate BetMGM odds and data into All Things Comedy podcasts and digital content
BetMGM has agreed a content-led media partnership with US comic Bill Burr and his All Things Comedy podcast network.
The partnership will see BetMGM sportsbook data and promotional offers integrated into the Anything Better podcast hosted by Burr and Paul Virzi, as well as into episodes of Burr’s Monday Morning Podcast.
BetMGM content will also be showcased on the comedian’s YouTube channel, which boasts nearly 800,000 subscribers.
Burr has previously starred in Breaking Bad and Disney+ Star Wars spin-off show The Mandalorian, as well as in feature films including The King of Staten Island and Date Night.
He also created and stars in the Netflix animated sitcom F Is for Family.
Burr is from Boston and has been described by Rolling Stone magazine as “the undisputed heavyweight champ of rage-fuelled humour”.
Burr said of the BetMGM partnership: “You gotta have some juice on the game, otherwise what are we doing? Sitting outside eating hot dogs?”
BetMGM chief revenue officer Matt Prevost welcomed the partnership, highlighting the broadbase appeal of Burr’s brand of comedy and his popularity as being an asset to the brand.
“Bill has one of the funniest, most distinctive and outspoken voices in comedy,” said Prevost. “We look forward to seeing BetMGM content incorporated into his podcast and broader social channels.”
Picture Credit: Photo by Jon Kopaloff/Getty Images