Betway named official partner of New Jersey Devils
Global betting operator inks multi-year partnership with NHL team to raise its profile in the Garden State
Betway is the newest official partner of the New Jersey Devils after the Super Group-owned betting and gaming brand inked a multi-year marketing deal with the NHL team.
As part of the arrangement, Betway branding will soon be prominently visible throughout the Prudential Center, including throughout the dasher board, Zamboni tunnel, and the in-bowl staircase.
The Devils’ home will also feature Betway advertising along the in-bowl LED ring and center-ice scoreboard. TV-visible signage will be placed throughout the arena as well.
“We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio,” said Betway CEO Anthony Werkman.
“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
In addition to the in-arena branding, Betway also becomes the presenting partner of the ‘Devils Starting Line-Up, presented by Betway,’ a preview series promoted across the team’s social media platforms.
“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities,” said Devils SVP of global partnerships Adam Cross. “And we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”
The deal with the Devils is the latest professional team partnership for Betway, which has also linked up with the likes of the Philadelphia Flyers, Philadelphia 76ers, Minnesota Timberwolves, and Dallas Mavericks in similar capacities.
The betting operator is currently live with its online sportsbook in New Jersey, Pennsylvania, Indiana, Colorado, and Iowa.