Betway joins congested New Jersey online market
Super Group-owned operator expands US presence after going live in the Garden State with sportsbook and online casino
Betway has become the latest brand to enter the crowded New Jersey market, bringing the state’s total online sportsbooks to around 20 since the first went live in August 2018.
Betway’s arrival in New Jersey, which includes an online casino offering, marks the operator’s third state after previous launches in Indiana and Colorado.
The firm’s US operations are run in tandem with Digital Gaming Corporation, with the Super Group-owned brand indicating it had plans to launch in at least 10 US states initially.
Ahead of a full rollout in New Jersey, the company will be running a soft launch of its sportsbook to monitor for technical issues.
From 16 August through to 20 August, the sportsbook will only be in operation for a limited period of time throughout the day to allow the operator to have controlled debut.
Additionally, Betway has unveiled a promotion to encourage New Jersey players to join the sportsbook.
The operator is offering customers up to $250 in credit to use if they make a deposit of at least $10.
However, Betway will have to compete for share of wallet in a highly competitive market dominated by the likes of FanDuel, DraftKings and BetMGM, leaving numerous other brands, including household names in America, to feed off scraps.
In June, EGR sat down with Super Group’s CEO and COO to hear about their plans to take on the competitive US market following a $4.75bn reverse merger with SPAC Sports Entertainment Acquisition Corp.
New Jersey’s Division of Gaming Enforcement has announced that $575.7m was wagered with New Jersey bookmakers in July, generating $55m in revenue. Or a hold of 9.5%.