BettHouse seals senior hire as it unveils latest funding round
Start-up operator secures services of former DraftKings VIP manager as new chief strategy officer
Start-up sports betting operator BettHouse has launched a new funding round and C-level appointment.
The Las Vegas-headquartered online sportsbook is set to debut in Iowa in April, with plans to expand into a minimum of four states by the end of 2021.
BettHouse said the latest capital raise would allow it to invest in IP development and its pursuit of market access across the US and Canada.
The operator uses technology from Bet.Works and from Simplebet’s micro-betting software to power its product.
Steve Berman, BettHouse CEO, said: “BettHouse’s mission is to create a simpler, more profitable and engaging betting experience all fans will love.
“From the moment a consumer opens our app they will see and feel the difference. BettHouse is simple, fan-friendly, intuitive and positioned to speak to a sports fan first.
“By offering that instant gratification, we will appeal to everyday fans and traditional sports bettors,” he added.
Elsewhere, BettHouse has appointed former DraftKings VIP operations manager Matt Birnbach as the group’s new chief strategy officer.
Posting on LinkedIn, Birnbach said: “Beyond thrilled to announce that last week I began my journey as chief strategy officer of BettHouse. The future of sports betting is fan engagement and we will push the boundaries there.”