Marketing

Better Collective signs NFL’s Morten Andersen as brand ambassador

Affiliate continues its bullish entry into the US following RotoGrinders acquisition and NJ.com partnership

Better Collective has signed former Danish NFL player Morten Andersen as a brand ambassador to represent the affiliate in the US, Denmark and the UK. The partnership deal compliments the firm’s US investment efforts, including its recent acquisition of Tennessee-based DFS network RotoGrinders for $21m. Better Collective CEO Jesper Søgaard said: “Getting Morten Andersen on…

Affiliate | Affiliates | Better Collective | Marketing | Marketing | NFL | Sponsorship

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