Better Collective ramps up US focus with RotoGrinders acquisition

Copenhagen-based affiliate establishes Nashville headquarters stateside after buying a 60% stake in leading DFS network

Better Collective has entered the US sports betting market by acquiring a 60% stake in daily fantasy sports (DFS) network RotoGrinders for $21m. RotoGrinders is headquartered in Nashville, Tennessee, and operates leading US sports brands including rotogrinders.com, pocketfives.com and sportshandle.com. Better Collective will tie up a deal for the remaining 40% between 2022 and 2024, with the valuation still…

Better Collective | M&A | Marketing | Sports betting | Strategy