Better Collective names Adam Rosenberg as new US head of marketing
Move comes as Danish firm seeks to expand brand awareness in the US following stellar 12 months across the Atlantic
Better Collective has snapped up marketing and communications expert Adam Rosenberg as head of marketing and communications in the US.
Rosenberg’s primary focus will be to lead the Danish affiliate’s marketing and branding push in the US where it has seen significant growth in the last 12 months.
The firm landed the $240m acquisition of sports betting media platform Action Network in May 2021, US affiliate brand RotoGrinders in November of the same year as well as inking deals with all five of the original licensed operators in New York state and a marketing-led content agreement with the New York Post.
He will also be tasked with establishing a local communications team focusing on branding Better Collective’s US brands.
Rosenberg has vast marketing and communications experience having previously held similar roles within tech, esports and sports betting. He joins from esports platform provider Vindex.
Marc Pedersen, Better Collective, CEO said: “ [Adam] has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands.”
Speaking on his appointment, Rosenberg said: “This is a dream opportunity for me as an avid and unapologetic Philly sports fan and member of the growing online sports betting community.
“Sports betting isn’t going anywhere and with more US states bringing legalised mobile sports betting online this year, more and more sports fans will be able to mix art and science in making their picks.
“I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work,” he added.
In November 2021, Better Collective posted record revenue of €45.4m for Q3.