Marketing

Better Collective granted rev-share license in New Jersey

Affiliate will be able to enter into revenue share partnerships with operators as well as the cost-per-acquisition deals it has been operating

Better Collective has been granted a license in New Jersey to enter into revenue share partnerships with operators in the state.

The firm had been operating on a cost-per-acquisition (CPA) model in the state before being granted the Ancillary Casino Industry Enterprise License.

Better Collective CEO Jesper Søgaard said the move would increase the affiliate’s flexibility when collaborating with operators and other US stakeholders.

“Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue,” Søgaard said.

Last month Better Collective finalised its $21m acquisition of Tennessee-based DFS network RotoGrinders, which operates leading US sports brands including rotogrinders.com, pocketfives.com and sportshandle.com.

The firm has been operating in New Jersey since last year.

Better Collective US general manager Marc Pederson recently highlighted the need for European affiliates to get to know the US market to operate successfully in it.

Affiliate compliance | Affiliates | Better Collective | Marketing | New Jersey | New Jersey division of gaming enforcement | Regulation

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