Betsson reschedules US sportsbook launch for Q1 2022

Operator to use Colorado unveiling as “showcase” for future operator partners but will keep marketing to a minimum

Betsson is intending to launch the long-awaited version of its US sportsbook by the first quarter of 2022. The reveal caps a two-year development process, which kicked up a notch during an “intensive period” in Q3, in which the firm focused on fulfilling regulatory requirements and shoring up its platform technology. More than 120 employees…

Betsson | Colorado | Colorado Division of Gaming | Sports betting | Strategy