Betsson eyes Canadian gains with C$3m Slapshot Media purchase

Malta-headquartered operator agrees minority-share acquisition of localised sports content and marketing start-up

Betsson Group has agreed to acquire a 28% stake in Canadian start-up Slapshot Media at a cost of CAD$3m (£1.7m). The deal, agreed by the Betsson Perch Investments AB subsidiary, includes call options to increase its holding in the business up to a 70% majority share for a maximum price of CAD$25m (£14.4m). This additional…

Betsson | Canada | media | Slapshot Media | Strategy