Betr unveils new peer-to-peer pick’em product and V1 sportsbook
Miami-based operator debuts Group Mode for its DFS product while soft launching Betr Sportsbook in time for the new NFL season
Betr has unveiled a new peer-to-peer feature for its DFS brand Betr Picks as well as soft launching its new sportsbook product ahead of the NFL season.
Group Mode offers Betr’s pick’em product in a peer-to-peer format that allows players to compete against each other.
The new feature has taken Betr Picks live in Florida and Massachusetts, with Virginia, Arizona, Tennessee, Missouri, Alabama, West Virginia, New Hampshire, and Delaware to follow shortly after.
Overall, Betr Picks will be live in 33 states in addition to Washington DC.
Betr Picks launched last July across 24 US states, allowing customers to predict over/under lines for player prop markets to build a lineup of between two and eight players.
Meanwhile, Betr also announced the soft launch of the Betr Sportsbook.
Built on the Chameleon platform which Betr acquired from FansUnite in 2023, the sportsbook will feature same game parlay products, player props, futures, exotics, and traditional markets with pre-match and in-play capabilities.
Betr Sportsbook has initially soft launched in Ohio and Virginia, with expansions into Indiana and Maryland planned over the coming months.
The platform will also be launched in Pennsylvania, Colorado, and Kentucky soon should Betr receive sports betting licenses in these states.
The operator secured market-access agreements in the three states in January, and should the new sportsbook go live in the above markets, Betr reach more than 17% of the US population, according to the firm.
Betr, which was founded by social media star Jake Paul and Simplebet founder Joey Levy, has been running its V0 product on third-party tech, with bosses insisting its V1 product would hit the market prior to the start of the NFL season on September 5.
The development of the V1 product came after Betr acquired tech platform Chameleon from FansUnite for $7.45m in May 2023.
In March 2024, the business secured $15m in its latest funding round which valued the business at $375m.
Levy said: “We are thrilled to launch Group Mode for Betr Picks and to soft launch the new Betr Sportsbook. Today’s two product launches represent an important inflection point for Betr.
“Betr Picks will now be available to 65% of the US population, enabling us to welcome millions of new sports fans to Betr for the first time.”
He added: “The new Betr Sportsbook puts us on a path towards ramping investing in this vertical and positions us as having made the most progress towards competing in the online sports betting industry amongst the other market leading fantasy sports pick’em operators.
“Significant product improvements are on the way across both Picks and sportsbook but we are proud of the quick progress we have made here.”
Earlier this month, Betr secured a license to use and build upon Huddle’s sports gaming tech stack.