Betr postpones Massachusetts launch to work on app's UX
Micro-betting startup confirms delayed debut just 24 hours ahead of regulated market launch
Betr has confirmed that it will not set its sports betting app live in Massachusetts on the Commonwealth’s launch of online sports betting on March 10.
The news was initially revealed during the Massachusetts Gaming Commission (MGC)’s meeting on Wednesday, and later confirmed by the micro-betting-focused operator.
In a statement confirming the news, a spokesperson for Betr highlighted the need to bring the Betr app up to a good standard for players in the state.
“At Betr, it is our priority to give our users the best possible experience while using our app,” the spokesperson said.
“As we continue to work to ensure we can deliver that in Massachusetts, we now plan on launching sometime over the next month.
“We want to thank the Massachusetts Gaming Commission for all of their hard work and collaboration. This is an important milestone for us and we can’t wait to bring our differentiated product experience to sports fans throughout the state,” the firm added.
The news brings down the number of licensed sportsbooks launching in the state on March 10 to just six, a group comprising of FanDuel, DraftKings, Caesars, Barstool, WynnBET, and BetMGM.
Other licensees including Bally’s, Betway, and Fanatics have also said they will delay their launches in the Commonwealth to later dates, while PointsBet ended its own MGC license application process last month despite being deemed a suitable operator by the regulator.
Earlier this week, Betr announced it had received an online sports betting license to operate in Virginia from the Virginia Lottery Board, building on its other licenses in Ohio and Massachusetts.
Betr CEO and co-founder Joey Levy waxed lyrical about the potential of the Virginia market, lauding the diligence of the regulator.
“We’re thrilled to receive approval for our sports betting license in Virginia and appreciate the seamless work with the Virginia Lottery Board to bring our product to customers in Virginia,” Levy said.
“This is an important milestone for us and we can’t wait to bring our differentiated product experience to sports fans throughout Virginia,” he added.
No launch date has yet been specified by the firm.
Aside from its direct licenses, Betr previously inked a market-access agreement for the Indiana sports betting market via the Caesars Southern Indiana casino, but has yet to be locally licensed in Indiana.