BetMGM targets 24-hour livestreaming with SportsGrid partnership
Sportsbook operator to incorporate odds into broadcast content with access to BetMGM brand ambassadors included in deal
BetMGM has agreed a strategic content-led partnership with 24/7 sports wagering streaming network SportsGrid.
Under the terms of the partnership, BetMGM’s brand, odds, and promotions will be incorporated into SportsGrid’s most popular shows.
In return, SportsGrid will gain access to BetMGM’s trading team and brand ambassadors to create unique insider content for the network.
Content produced as part of the alliance will be supported by advertising on television and across social media platforms.
SportsGrid operates 24-hour betting-orientated video and radio content available on XUMO, Pluto TV, The Roku Channel, and STIRR.
The network boasts former CBS Sports radio host Scott Ferrall, who joined SportsGrid after leaving CBS in January 2020.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” BetMGM CEO Adam Greenblatt said.
“This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network,” he added.
BetMGM rival FanDuel has a long-standing partnership with SportsGrid, having inked a multi-year agreement in June 2020 to become its exclusive partner.
FanDuel’s multi-year agreement includes over 50 hours a week of original content, while all SportsGrid programs will feature FanDuel odds, data, and promotions.