BetMGM signs exclusive ambassador deal with top casino streamer
Social media influencer Brian Christopher to showcase BetMGM content across his platforms as part of new relationship
BetMGM has entered an exclusive partnership with casino streamer Brian Christopher, which will see the social media star join the operator as a brand ambassador.
As part of the deal, Christopher, via his Brain Christopher Slots channels, will stream BetMGM content to his millions of followers on his YouTube channels, as well as on Facebook and Kick.
As well as BetMGM branding featuring in Christopher’s live streams, Christopher himself will also interact with players across social media, live streams, in-person meet and greets, and virtual player events.
The deal also contains a responsible gambling commitment, with Christopher set to showcase BetMGM’s various responsible gaming tools and resources.
On the BetMGM side, the JV operator will feature Christopher in its own live streams on its social media sites, as well as future marketing campaigns.
Brian Christopher Slots’ various social media channels have attained eight million monthly viewers, 1.8 million subscribers, and have reached one billion video views – a casino gaming record.
Oliver Bartlett, VP of gaming product and content at BetMGM, said: “Brian Christopher Slots’ influence extends far beyond captivating videos.
“This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
Speaking about the deal, Christopher added: “BetMGM is the ultimate real-money gaming destination for us true slots lovers.
“Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe.
“I cannot wait for our fans and players to see what we are building together.”
Earlier this month, BetMGM’s UK division, BetMGM UK, signed TV presenter Laura Woods as an ambassador.