BetMGM secures NASCAR betting partnership
Sponsorship deal to include unique promotions and in-racing betting options
BetMGM has secured a multi-year betting partnership with NASCAR to create and promote unique betting experiences, including in-race betting options and cross-promotional opportunities.
BetMGM will be able to use NASCAR branding and promote NASCAR offerings across its mobile app and retail betting estate.
As part of the deal, BetMGM will increase its NASCAR betting options and offer special promotions in New Jersey, West Virginia. Indiana and Colorado.
BetMGM CMO Matt Prevost said: “”We’re excited to work with the NASCAR team to build immersive sports betting experiences that 21st-century racing fans crave.
“BetMGM’s unparalleled betting technology combined with NASCAR’s iconic races will create a superior betting experience for racing fans all over the United States,” he added.
Scott Warfield, NASCAR managing director of gaming, said: “Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience.
“We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports,” he added.
NASCAR partnered with Betgenius last year to produce its own in-race betting product for operators to adopt.