BetMGM seals Detroit Lions sports betting partnership
Roar Digital brand inks multi-year deal as it bolsters NFL sponsorship portfolio
BetMGM has inked a deal with NFL franchise the Detroit Lions to become the club’s first official sports betting partner.
Under the remit of the agreement, BetMGM will become the presenting sponsor of the Lions Bingo free-to-play (F2P) prediction game and the Lions Perks loyalty app.
New for the 2020 season, Lions Bingo users that predict the right sequence of game scenarios will be in line to win cash prizes and trips to visit MGM Resorts locations across the US.
The MGM Resorts and GVC JV will also be afforded advertising opportunities across Detroit Lions broadcast programming, digital markets and in-stadia branding.
The deal marks an expansion on the existing multi-year partnership between the Lions and MGM Resorts, which includes the MGM Grand Detroit Tunnel Club at Ford Field.
Matt Prevost, BetMGM CMO, said: “We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Shay Segev, GVC CEO, commented: “GVC are delighted that BetMGM are the first sports betting partner of the Lions and we are excited about the products and prizes on offer for our customers this football season.”
The agreement marks BetMGM’s latest NFL betting partnership after sealing a multi-year deal with the Denver Broncos in July.