BetMGM partners with Taco Bell on World Series free taco promotion
Players can win a free taco for correctly betting on the first baseball player to steal the first base
BetMGM has partnered with Taco Bell to offer free tacos to customers that correctly bet on the MLB player that will steal the first base of the upcoming World Series.
The deal is a new spin on Taco Bell’s free-to-play “Steal A Base, Steal A Taco” contest which it runs every World Series.
Players must bet via the BetMGM app in New Jersey and Nevada or at MGM Sportsbooks in either state or Mississippi for a chance to win.
CMO for Roar Digital, BetMGM’s parent-company, Matt Prevost, said the promotion was one of the most engaging initiatives in American sports.
“We are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts,” Prevost said.
Taco Bell director of brand partnerships and sponsorships, Will Bortz, said: “Teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us.
“We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true,” Bortz said.
Registered users can redeem their free taco via the Taco Bell app or website.
In September, the operator partnered with Buffalo Wild Wings to provide in-restaurant betting experiences via the BetMGM brand.