BetMGM odds penetrate PGA Tour coverage as operator unveils Parlay Builder
PGA Tour telecast to embed live betting info while GVC JV launches same game multi with Betgenius
BetMGM has joined forces with the PGA Tour to integrate live betting odds across the golf body’s telecast TV coverage for the very first time.
The GVC and MGM joint venture will provide odds for all four rounds of the CJ Cup at Shadow Creek in Las Vegas from October 15 on the Golf Channel.
BetMGM odds will feature twice per hour, featuring leaderboards with integrated odds to win, along with markets for head-to-head matchups, top finishes, winning margin, hole-in-ones and more.
BetMGM signed a multi-year content and marketing deal to become the official betting partner of the PGA Tour in August. CJ Cup highlights will be made available on the BetMGM mobile app.
“Being the first sports betting platform to integrate betting odds into a live PGA Tour telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the Tour to produce great content,” said BetMGM CMO Matt Prevost.
BetMGM has also unveiled a new Parlay Builder product for US sports betting fixtures after expanding its existing deal with data provider Betgenius.
The product – described as a same-game-multi for US sports – will be made available across the NFL, NBA and all major soccer leagues, with the MLB and NHL to be added soon.
BetMGM Parlay Builder powered by Betgenius
BetMGM punters can now build and customize bet selections within the same fixture from a choice of more than 400 bet-types, including individual teams and player props.
The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast, which automates the back-end process while allowing operators to configure bet types and customise UX.
Prevost said: “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike.”
Matt Stephenson, global partnerships director at Betgenius, added: “BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better.
“With a focus on US sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective.”
BetMGM has also struck betting partnerships with the National Lacrosse League and NASCAR.