BetMGM looks to bingo gains with Borgata Bingo NJ launch

BetMGM has dipped its toe into online bingo waters with the launch of the Borgata Bingo brand in New Jersey.

Borgata Bingo is the first bingo product built by joint venture parent company Entain for its US brand using Entain’s in-house technology and development teams, and the first 75-ball real-money online bingo product.

The brand will also offer 90-ball bingo, bingo programming, slots games, and progressive jackpot slots through a single interface.

It also integrates the wider M Life Rewards program, operated by Entain’s fellow JV partner MGM Resorts International.

BetMGM VP of gaming Matthew Sunderland welcomed the launch, adding: “Borgata Bingo provides players with an engaging digital gaming experience – one that builds upon the fun of live, in-person bingo.

“We’re pleased to introduce this first-of-its-kind platform as we further expand the Borgata brand online,” Sunderland added.

According to recent estimates, BetMGM is the market leader for online casino gaming in New Jersey, generating a 30% market share of total Garden State GGR in October.

This market share expands to 32% when the jurisdictions of West Virginia, Pennsylvania, and Michigan are taken into account.